Nowadays, multinational companies are looking for professionals with marketing expertise and management degrees. As such, most of the people are opting to pursue MBA in marketing from renowned universities. Talking about India, Delhi-NCR is considered as one of the hubs for management institutes. There are numerous top management institutes in Delhi NCR where you can undertake a management course with excellent ROI.
Here are some concepts and areas covered under the syllabus of a top management institute course -
1. Business Environment and Management
If you’re looking at how environmental parameters affect a business, this is certainly an important aspect of marketing for you. It helps you gain knowledge about industrial policy, consumer acts, economic planning, import-export policy, privatization, and so on.
Management topics are the first thing that you’ll learn in your MBA marketing institute. It emphasises you to learn about important management ideas, ownerships, and approaches. Moreover, it also makes you capable of planning and directing marketing campaigns.
2. Data Analytics
With the growing technological advancements in artificial intelligence, Data Analytics has been included in the curriculum of MBA in Marketing. It teaches you to work with a large volume of business data using the latest programming platforms, visualisation tools, and algorithms.
3. Sales Management
Sales management has been a crucial part of an MBA in Marketing and has existed in the curriculum for a long time. It involves concepts of the sales organisation with both theoretical and practical knowledge of sales operations. The module also helps you learn the art of salesmanship.
4. Consumer Behaviour
The consumer is considered as the center-stage of marketing, and that’s why there’s a complete module about consumer behaviour. In this module, you learn about the group and individual determinants of consumer behaviour. It also talks about the change in consumer behaviour due to environmental impact.
5. Marketing Management
6. Digital Marketing
As the world is getting more and more digital every day, there’s a need for digital experts to support modern-day businesses on the internet. That’s why MBA in Marketing has started keeping digital marketing as a part of their curriculum in which you learn several topics such as SEO, PPC, SMO, and so on.
7. Statistical Analysis
Marketing MBA courses also allow you to learn about statistical concepts and their applications in solving real-world marketing problems. It also covers concepts based on operational research and encourages you to apply them in industrial projects.
If you want to make a fulfilling career in the business world, a marketing MBA course is undoubtedly a perfect match for you. There are numerous management Institutes in Delhi NCR that offer complete courses with the entire curriculum. Therefore, make sure you begin your preparation right away and begin your path to a successful future quickly.